The logo designed for the 30th anniversary of ASRA was designed to reflect the history, values and mission of the Association since 1996, as well as to convey the longevity, vitality and spirit of solidarity of the Association's members.
The prominent number “30” placed at the heart of the visual, symbolizes three decades of the Association's active presence, commitment and solidarity.
The integration of the official ASRA logo inside the number “0” underscores that its members are at the heart of the Association and highlights the central role of all its members, the continuity of the Association, and the solidarity and belonging that have united its members since 1996.
The two banners mark the 30th anniversary of ASRA's founding and affirm the bilingual nature of the Association. The colors garnet and grey associate ASRA with the University of Ottawa, and the use of a modern, identical font in French and English conveys the stability, recognition and openness that characterize ASRA.
This visual is thus intended as a tribute to the past, a celebration of the present and a symbol of continuity for the future.